Challenge
London’s premium physiotherapy market is competitive and to compete Pure Sports Medicine needed a new strategy to attract clients within a radius of their clinics.
Pure Sports Medicine approached Clicteq in early 2018 with the brief of increasing the volume of enquires to their 7 London based clinics while reducing the cost per enquiry.
Our Solution
- We localised Pure Sports Medicines paid search campaigns, creating local ad copy with local phone numbers for each clinic.
- We implemented the Clicteq machine learning technology stack to automate bidding while targeting a specific cost per lead.
- We created generic campaigns to target non-localised terms, for example, “physiotherapy clinic” and scaled these out in a radius of each clinic.
The results
- Enquires increased 377.14% YoY while cost only increased by 172.31%
- Cost per enquiry decreased by 43.21%
- Generic campaigns generated 148.2% more leads for only a 48.42% increase in cost
What the Client Said:
“Clicteq have been fantastic at managing and optimising our PPC campaigns. They are very responsive, have shown us brilliant results so far and are continually improving our conversion rates. I couldn’t recommend them more.”
Emily Rogers, Marketing Manager
