11 Advanced Google Shopping Feed Optimisation Strategies

One of the most overlooked areas of Google Shopping optimisation is improving the product feed itself. It is fundamentally important as Google uses the information within your product feed to determine within which searches your adverts will show. Apart from improving relevance, optimising your feed will allow you to better segment your products as the[…]

How to Conduct a PPC Audit: The Compete Guide

The key to continually improving your Google Ads accounts is to regularly conduct paid search audits to find missing opportunities. We’d recommend once every few months, depending on the volume and complexity of your account. Even with the best intentions, if you’ve been working on an account for any period of time the chances are[…]

Google Marketing Live 2019 – What You Should Do Next

In case you missed it, you can find Google’s Marketing 2019 keynote speech here. From a marketer’s perspective, there were some really interesting announcements, and we’d definitely recommend reading them through here to see if any are a good fit for your business. The majority of the developments point towards the further blurring of display,[…]