Who Your Paid Search Competition Is & What To Do About It: Answers to the 2 Biggest Competition Issues Facing Marketing Managers in 2019

We asked Marketing Managers from start-ups to FTSE 200 companies to tell us the largest issues they face in PPC today. Our sample included B2B businesses as well as more traditional ecommerce. This article is part two of a four part series, trying to address those issues. In this series, we’ll be answering the predominant[…]

Higher Education in 2019: 3 Ways to Address Recruitment Risk through your PPC Campaigns

There is a student recruitment crisis facing the Higher Education sector in the UK.  In fact, 3 of the top 5 risk factors identified by PwC for 2019 involve recruitment (undergraduate, postgraduate, and international). Record amounts of marketing budgets are being spent by universities, creating a much more competitive market, alongside declining international reputations from[…]

How to Factor Refunds into your PPC Results

I wrote an article a few months ago about attribution, and how which model you choose can have a significant impact on which channels and campaigns you invest into.  If this isn’t done in a sensible way, if you attribute too strongly towards lower funnel channels for example, you risk strangling your pipeline and losing[…]