An Introduction to Google Ads Scripts

I genuinely believe that Google Ads scripts are the most powerful tool in a PPC Manager’s arsenal. With a few short lines of Javascript text you can automate almost any task within Google Ads. Moreover you can connect Google Ads to external data sources, allowing you to do all sorts of cool stuff, like bidding[…]

The Ultimate Guide to Split Testing in Google Ads

Anecdotes are dead. No-one cares about your hunches. Show us some cold hard facts and be gone with you. Just kidding. Sort of. In a world increasingly driven by performance marketing, making decisions based on data is essential for an effective marketing strategy. So, whilst you may think that £49.99 is a more enticing price[…]