We asked Marketing Managers from start-ups to FTSE 200 companies to tell us the largest issues they face in PPC today. Our sample included B2B businesses as well as more traditional ecommerce. Unsurprisingly, the issues they are facing are too much to cover in one article, so welcome to part one of a four part[…]
With B2B, you’ll typically be selling a couple of products max. In some ways this makes Google Ads accounts much easier to manage as you aren’t dealing with the thousands of SKUs that a typical B2C ecommerce site might have. That said, with B2B it can be hard to know how to push your results[…]
Reviewing your current Google Ads set up and best practices is a healthy habit to get into. What may have worked for you two years ago may no longer generate the leads you need in a more competitive market, or you may find yourself not utilising the full range of avenues open to you within[…]
With peak travel time upon us, we’ve written a series of articles about how to maximise your travel PPC. For example, how to use 2019-2020 travel consumer trends to your advantage, best practices for building and managing large scale travel accounts, and the best Google Ads scripts you could be using to capture demand. So[…]
There is a student recruitment crisis facing the Higher Education sector in the UK. In fact, 3 of the top 5 risk factors identified by PwC for 2019 involve recruitment (undergraduate, postgraduate, and international). Record amounts of marketing budgets are being spent by universities, creating a much more competitive market, alongside declining international reputations from[…]
A-level results day is on the 15th of August this year and it represents a huge opportunity for you as a university to acquire new students through the clearing process. When looking at Google trends interest increases around 10x on A-level results day so it’s key to get the right strategy in place to capitalize[…]
The travel industry, from accommodation and transport to tours and activities, is by definition a dynamic market. This makes travel accounts some of the most challenging but interesting PPC accounts to work on. In order to fully capture customers’ intent and maximise your bookings, you need to keep up with the changes in both consumer[…]
I wrote an article a few months ago about attribution, and how which model you choose can have a significant impact on which channels and campaigns you invest into. If this isn’t done in a sensible way, if you attribute too strongly towards lower funnel channels for example, you risk strangling your pipeline and losing[…]
