Higher Education in 2019: 3 Ways to Address Recruitment Risk through your PPC Campaigns

There is a student recruitment crisis facing the Higher Education sector in the UK.  In fact, 3 of the top 5 risk factors identified by PwC for 2019 involve recruitment (undergraduate, postgraduate, and international). Record amounts of marketing budgets are being spent by universities, creating a much more competitive market, alongside declining international reputations from[…]

How to Factor Refunds into your PPC Results

I wrote an article a few months ago about attribution, and how which model you choose can have a significant impact on which channels and campaigns you invest into.  If this isn’t done in a sensible way, if you attribute too strongly towards lower funnel channels for example, you risk strangling your pipeline and losing[…]