There is a student recruitment crisis facing the Higher Education sector in the UK. In fact, 3 of the top 5 risk factors identified by PwC for 2019 involve recruitment (undergraduate, postgraduate, and international). Record amounts of marketing budgets are being spent by universities, creating a much more competitive market, alongside declining international reputations from[…]
A-level results day is on the 15th of August this year and it represents a huge opportunity for you as a university to acquire new students through the clearing process. When looking at Google trends interest increases around 10x on A-level results day so it’s key to get the right strategy in place to capitalize[…]
The travel industry, from accommodation and transport to tours and activities, is by definition a dynamic market. This makes travel accounts some of the most challenging but interesting PPC accounts to work on. In order to fully capture customers’ intent and maximise your bookings, you need to keep up with the changes in both consumer[…]
I wrote an article a few months ago about attribution, and how which model you choose can have a significant impact on which channels and campaigns you invest into. If this isn’t done in a sensible way, if you attribute too strongly towards lower funnel channels for example, you risk strangling your pipeline and losing[…]
This is the third in our series on improving Google Shopping ads, If you haven’t already you can check out our first article on improving feed quality and our second article on advanced query sculpting. If you’ve ever read the Clicteq blog before you will know that I’m a huge advocate of using single keyword[…]
As an advanced Google Shopping user you know performance will vary considerably depending on the product and search query. However most people just hand over the management of search queries to Google and use Google’s ‘black box bidding’, a term coined by Christian Scharmüller, to deal with automatic query matching in Google Shopping. If you[…]
Running Google Ads accounts for travel clients is something our team has a lot of experience in, from Secret Escapes, Alpha Rooms, PitchUp and more. We can appreciate therefore that the travel industry throws up a lot of unique challenges that you don’t see within other sectors. Such large fluctuations in demand for example depending[…]
One of the most overlooked areas of Google Shopping optimisation is improving the product feed itself. It is fundamentally important as Google uses the information within your product feed to determine within which searches your adverts will show. Apart from improving relevance, optimising your feed will allow you to better segment your products as the[…]
