For some businesses, usually B2B and/or SAAS, only selling one or two products makes managing their Google Ads account significantly easier. There will be many fewer ad variants, optimisations are much simpler, and automated bid strategies are usually more successful. In a more traditional e-commerce business, it can be much harder to manage ads, structure,[…]
If you or your agency are split testing responsive search ads and comparing them to your expanded text ads (ETAs) based on an increases or decreases in CTR or conversion rate, you’re not split testing responsive search ads correctly. In fact when you’re split testing responsive search ads CTR and conversion rate don’t really matter.[…]
No matter the size of the account or accounts you’re managing, your results (and as a result, life) will be made much better through using Google Ads scripts. When managing a Google Ads account, there are 3 functions you have to perform: bid management, reporting (including analysis), and strategy. Scripts will make you much more[…]
Vin Chinnaraja, who previously founded Search agency Branded3, has joined paid search agency Clicteq’s board as a non-executive director. Clicteq was founded in 2017 by Wesley Parker when he realised that search marketers had more data than they knew what to do with. The agency offers enterprise class PPC automation to advertisers, from fast-growing startups[…]
// Updated as of 29th April 2019 with 42 new scripts I think you will agree with me when I say: Some PPC management tasks within Adwords can be incredibly BORING when you are doing the same tasks over and over. Surely there must be an easier way: Well it turns out you can automate[…]
This post deals with how to identify the root cause of performance issues within your Google Ads account. I’ve approached it in the same way that you would when looking at the account – first by identifying which metrics have changed, and then what the root cause of that change is. This includes internal issues[…]
You’ve taken a leap of faith and decided to build out your own in-house team to run your paid search activity. The next step is to build the right technology stack to support your in-house team and ensure that they can manage large scale ad campaigns effectively. Looking at the chart below It’s clear there[…]
There are two main things you need to be able to achieve when managing a large scale Google Ads account: Effective management Incremental improvements This post aims to deal with the former, and its two principal components: Meaningful reporting Quick and appropriate changes in response to performance Underpinning these, are two things: best practice and[…]
