Higher Education in 2019: 3 Ways to Address Recruitment Risk through your PPC Campaigns

There is a student recruitment crisis facing the Higher Education sector in the UK.  In fact, 3 of the top 5 risk factors identified by PwC for 2019 involve recruitment (undergraduate, postgraduate, and international). Record amounts of marketing budgets are being spent by universities, creating a much more competitive market, alongside declining international reputations from[…]

How to Factor Refunds into your PPC Results

I wrote an article a few months ago about attribution, and how which model you choose can have a significant impact on which channels and campaigns you invest into.  If this isn’t done in a sensible way, if you attribute too strongly towards lower funnel channels for example, you risk strangling your pipeline and losing[…]

Google Marketing Live 2019 – What You Should Do Next

In case you missed it, you can find Google’s Marketing 2019 keynote speech here. From a marketer’s perspective, there were some really interesting announcements, and we’d definitely recommend reading them through here to see if any are a good fit for your business. The majority of the developments point towards the further blurring of display,[…]

14 Essential Google Ads Scripts Every Account Should Use

No matter the size of the account or accounts you’re managing, your results (and as a result, life) will be made much better through using Google Ads scripts. When managing a Google Ads account, there are 3 functions you have to perform: bid management, reporting (including analysis), and strategy. Scripts will make you much more[…]