14 Essential Google Ads Scripts Every Account Should Use

No matter the size of the account or accounts you’re managing, your results (and as a result, life) will be made much better through using Google Ads scripts. When managing a Google Ads account, there are 3 functions you have to perform: bid management, reporting (including analysis), and strategy. Scripts will make you much more[…]

The Ultimate Guide to Split Testing in Google Ads

Anecdotes are dead. No-one cares about your hunches. Show us some cold hard facts and be gone with you. Just kidding. Sort of. In a world increasingly driven by performance marketing, making decisions based on data is essential for an effective marketing strategy. So, whilst you may think that £49.99 is a more enticing price[…]