Tech Replaces Humans
We believe software can do most PPC management tasks faster and more accurately than humans (and also run when humans are asleep) – so we use over 120 bespoke programmes that automate everything from bidding to reporting, running 24 hours per day; freeing up our time to work on more important tasks like strategy.
Using the latest technology, we help clients in industries that require fast changes to maximise performance: from changing bids based on the weather, to inserting stock market quotes into ads and buying traffic based on call centre availability in real time. Need something we don’t have? We’ll build it.
Client Fusion Process
We get that understanding your business and industry is fundamental to success. So we built the industry’s most extensive on-boarding process: we sit in your office, we get to know your business and pair you with an account manager who knows your industry as well as you do. Stay constantly connected by phone, text, or email, and get a response within 90 minutes, guaranteed.*
Steve Jobs said, “we don’t hire smart people and tell them what to do, we hire smart people to let them tell us what to do”. That is exactly what Clicteq does with our consulting lead approach: your agency should be better at PPC than you; we should educate you, stretch you, and encourage you to take risks.
Futuristic PPC Agency London
Clicteq is a London-based PPC agency. It all started from an e-commerce store that opened in 2012 when we ran PPC campaigns with our own money and meticulously invested it through data-led decisions.
Since then, many things have changed with the growth of AI and machine-learning. We believe that in 2019, software is more effective than humans at managing PPC campaigns and delivering results.
90% of the day-to-day management tasks - such as changing bids, adding negative keywords, and reporting - can be done faster, on a larger scale, and more accurately by software, freeing up PPC managers' time to do the important tasks such as getting to know the clients' business and industry, and defining a clear strategy.
ROI-driven paid search management service by London-based PPC agency Clicteq
ROI-driven paid social management service by London-based PPC agency Clicteq
Emerging technology delivering wildly successful PPC campaigns
Insider Tips from a PPC Agency
For some businesses, usually B2B and/or SAAS, only selling one or two products makes managing their Google Ads account significantly easier. There will be many fewer ad variants, optimisations are much simpler, and automated bid strategies are usually more successful. In a more traditional e-commerce business, it can be much harder to manage ads, structure,[…]
If you or your agency are split testing responsive search ads and comparing them to your expanded text ads (ETAs) based on an increases or decreases in CTR or conversion rate, you’re not split testing responsive search ads correctly. In fact when you’re split testing responsive search ads CTR and conversion rate don’t really matter.[…]
No matter the size of the account or accounts you’re managing, your results (and as a result, life) will be made much better through using Google Ads scripts. When managing a Google Ads account, there are 3 functions you have to perform: bid management, reporting (including analysis), and strategy. Scripts will make you much more[…]
Vin Chinnaraja, who previously founded Search agency Branded3, has joined paid search agency Clicteq’s board as a non-executive director. Clicteq was founded in 2017 by Wesley Parker when he realised that search marketers had more data than they knew what to do with. The agency offers enterprise class PPC automation to advertisers, from fast-growing startups[…]
// Updated as of 29th April 2019 with 42 new scripts I think you will agree with me when I say: Some PPC management tasks within Adwords can be incredibly BORING when you are doing the same tasks over and over. Surely there must be an easier way: Well it turns out you can automate[…]
This post deals with how to identify the root cause of performance issues within your Google Ads account. I’ve approached it in the same way that you would when looking at the account – first by identifying which metrics have changed, and then what the root cause of that change is. This includes internal issues[…]
You’ve taken a leap of faith and decided to build out your own in-house team to run your paid search activity. The next step is to build the right technology stack to support your in-house team and ensure that they can manage large scale ad campaigns effectively. Looking at the chart below It’s clear there[…]
There are two main things you need to be able to achieve when managing a large scale Google Ads account: Effective management Incremental improvements This post aims to deal with the former, and its two principal components: Meaningful reporting Quick and appropriate changes in response to performance Underpinning these, are two things: best practice and[…]
Having worked extensively in the B2B PPC sphere advertising everything from enterprise software to commercial security solutions,I’ve picked up a few best practices that work really well in the B2B space that I want to share with you. 1) Use an attribution model that gives credit to multiple touch points On average the B2B sales[…]