Tech Replaces Humans
We believe software can do most PPC management tasks faster and more accurately than humans (and also run when humans are asleep) – so we use over 120 bespoke programmes that automate everything from bidding to reporting, running 24 hours per day; freeing up our time to work on more important tasks like strategy.
Using the latest technology, we help clients in industries that require fast changes to maximise performance: from changing bids based on the weather, to inserting stock market quotes into ads and buying traffic based on call centre availability in real time. Need something we don’t have? We’ll build it.
Client Fusion Process
We get that understanding your business and industry is fundamental to success. So we built the industry’s most extensive on-boarding process: we sit in your office, we get to know your business and pair you with an account manager who knows your industry as well as you do. Stay constantly connected by phone, text, or email, and get a response within 90 minutes, guaranteed.*
Steve Jobs said, “we don’t hire smart people and tell them what to do, we hire smart people to let them tell us what to do”. That is exactly what Clicteq does with our consulting lead approach: your agency should be better at PPC than you; we should educate you, stretch you, and encourage you to take risks.
Insider Tips from a PPC Agency
As an advanced Google Shopping user you know performance will vary considerably depending on the product and search query. However most people just hand over the management of search queries to Google and use Google’s ‘black box bidding’, a term coined by Christian Scharmüller, to deal with automatic query matching in Google Shopping. If you[…]
Running Google Ads accounts for travel clients is something our team has a lot of experience in, from Secret Escapes, Alpha Rooms, PitchUp and more. We can appreciate therefore that the travel industry throws up a lot of unique challenges that you don’t see within other sectors. Such large fluctuations in demand for example depending[…]
One of the most overlooked areas of Google Shopping optimisation is improving the product feed itself. It is fundamentally important as Google uses the information within your product feed to determine within which searches your adverts will show. Apart from improving relevance, optimising your feed will allow you to better segment your products as the[…]
The travel sector is a hard but exciting place to be with regards to PPC – inventory changes, weather conditions, and stiff competition make for a rapidly changing and dynamic environment. There is however a lot of accessible and relevant data in the industry that savvy advertisers can maximise on. BA demonstrated this with brilliantly[…]
The key to continually improving your Google Ads accounts is to regularly conduct paid search audits to find missing opportunities. We’d recommend once every few months, depending on the volume and complexity of your account. Even with the best intentions, if you’ve been working on an account for any period of time the chances are[…]
Advertisers in the mortgage market will see CPCs soar this year amid greater competition with Google’s data showing an increase of 20.19% YoY, while in both the personal loans and personal credit card markets CPCs are set to fall. Mobile is set to take further search share from desktop devices, this is most significant in[…]
Recently one of our clients has seen their CPCs for a usually steady and profitable keyword skyrocket, causing a significant impact on their ROI. Why? Because a competitor has decided to start bidding very aggressively on that keyword to dominate the top spot of the auction. It prompted us to start questioning what the right[…]
Forecasting your future paid search performance can be a difficult task, but is a fundamental skill that all digital and performance marketing managers need when determining how much of your media budget to distribute to your channels and projecting revenue figures for senior management. This guide will help you acquire the data that you need[…]
In case you missed it, you can find Google’s Marketing 2019 keynote speech here. From a marketer’s perspective, there were some really interesting announcements, and we’d definitely recommend reading them through here to see if any are a good fit for your business. The majority of the developments point towards the further blurring of display,[…]
How much of your media budget should you spend on paid search? A data-backed answer.