Pure Sports Medicine

Challenge

London’s premium physiotherapy market is competitive and to compete Pure Sports Medicine needed a new strategy to attract clients within a radius of their clinics.

Pure Sports Medicine approached Clicteq in early 2018 with the brief of increasing the volume of enquires to their 7 London based clinics while reducing the cost per enquiry.

Our Solution

  • We localised Pure Sports Medicines paid search campaigns, creating local ad copy with local phone numbers for each clinic.
  • We implemented the Clicteq machine learning technology stack to automate bidding while targeting a specific cost per lead.
  • We created generic campaigns to target non-localised terms, for example, “physiotherapy clinic” and scaled these out in a radius of each clinic.

The results

  • Enquires increased 377.14% YoY while cost only increased by 172.31%
  • Cost per enquiry decreased by 43.21%
  • Generic campaigns generated 148.2% more leads for only a 48.42% increase in cost

What the Client Said:

Clicteq have been fantastic at managing and optimising our PPC campaigns. They are very responsive, have shown us brilliant results so far and are continually improving our conversion rates. I couldn’t recommend them more.”

Emily Rogers, Marketing Manager