At Clicteq, it’s safe to say that our PPC management offering is a little different.
Although most PPC managers don’t want to admit it, 90% of what they do on a day-to-day basis can be automated. That’s what we do here at Clicteq: we use Adwords Scripts and the API to automate most of the tasks you would find a traditional PPC manager doing manually.
Instead of spending time doing repetitive tasks, we instead spend it doing higher-value tasks that only humans can do, like setting strategy and working to truly understand our clients’ businesses.
Here is what makes our PPC management service different.
1) We intelligently integrate business and 3rd-party data with your Adwords account to give you unrivalled profitability.
For example, we can create custom-bidding solutions that will increase bids when your call centre has a large number of operatives available, and reduce them when there are not, in order to reduce wasted spend. Would you rather try to get the best possible lead cost and save £2 per lead, which most agencies would class as a success, or would you rather pay £2 more per lead and keep the 5 free operatives that are costing you £100/hour busy?
We build custom solutions to your needs, improving the profitability of your business and not just your Adwords account. You can read more here about how we helped Academy Class with custom automation.
2) We link your Adwords account and CRM system together to buy you fewer leads but more sales.
Not all leads are born equal. By linking your CRM system with your Adwords account, we can see which keywords generate leads that convert into signed contracts offline.
So, for example, instead of generating 100 leads and 25 sales, we can generate you 75 leads and 25 sales. Better still, the people calling your leads will spend less time with poor-quality leads, giving them more time to prospect and close higher-quality leads.
3) We have our own in-house bid management systems, so you don’t have to pay 3-5% of your spend for 3rd-party ones.
Our intraday positional-based bid management system changes bids 24 times per day, ensuring that your adverts appear in the most profitable position and that budget is distributed to the most profitable times of day, days of the week, devices, and locations. Our solution aggregates data to ensure that your long tail coverage is effectively optimised for ROI.
4) We are trusted and respected by the best.
You can rest assured that the strategies and tactics we are using are current and effective. Our PPC blog, where we have written some of the most in-depth guides to PPC management, has been read and shared by the marketing staff of some of the biggest household names in the UK, such as Bet365, Swindon Insurance, Hotel Chocolat, and many more. Our head of PPC has also been featured in several leading search publications, such as Search Engine Journal, Econsultancy, Kissmetrics, and Smart Insights.
Our PPC management services
- Pay-per-click audits and PPC management
- Our propriety management software ‘ClicRank’
- Google Shopping campaigns
- Remarketing campaigns
- Landing page and conversion optimisation
- Attribution modelling
- Search inventory management and automated out-of-stock product pausing
- Call tracking & offline call tracking
- Adwords scripting solutions
The initial account setup is the foundation of successful paid search campaign. We have extensive experience in designing and implementing campaigns across a range of platforms in several different industries, from fitness to finance.
We start by consulting with you and defining your campaign goals and objectives. We then tailor our paid search campaigns around your account’s goals to maximise your return on investment.
Our campaigns are designed to be easily optimised using our extensive knowledge and Best Practice techniques. We also ensure that they can be easily expanded, so that they can grow as your business does.
PPC management service
PPC management is an ongoing process to maximise the return on investment of your paid search campaigns.
Daily monitoring is essential to ensure your campaigns are on target. We work continually to find new ways to improve your PPC campaign to improve your return on investment.
We create intelligent split tests and efficiently optimise long tail keywords using our proprietary methodology, giving your faster improvements.
Regular client contact and in-depth weekly reporting is a key part of our service. Easy-to-digest reports will give you all the key information you need to make informed decisions on your PPC budget allocation. Our clients have full visibility of their campaigns and the optimisation process.
Communication and trust
One of the things that we think sets us apart from other business is that we communicate openly and honestly. We are committed to helping you achieve your goals and generating a good return on investment from PPC marketing. As part of our PPC management services, clients receive weekly calls with their account manager to discuss the week’s changes and keep them informed of their account’s progress.
Clicteq strives to innovate and keep ahead of the times to make sure our clients hit their targets and stay ahead of the competition.