Google Adwords Video Ads: The Ultimate Guide

Adwords Video Ads present a huge opportunity for entrepreneurs to reach new customers on YouTube, which has over 1 billion active users. It consistently outperforms other social networking sites in terms of conversion rates, making it a great place to start with video advertising. The average conversion rate on YouTube is 14%, compared to 10%[…]

The Ultimate Guide To The Google Display Network

The Google Display Network provides a great opportunity to reach 92% of online users. And yet I frequently have marketers telling me that the Google Display Network doesn’t work, or that the leads it generates are poor. So what gives? If you’re not generating a consistent stream of high-quality leads from the Google Display Network,[…]

Dynamic Adwords Remarketing: The Complete Guide

Creating Targeted Remarketing adverts for 1000s or even 10s of thousands of products seems nearly impossible, right? Luckily, there’s a solution that allows you to do this automatically – Dynamic Remarketing Ads. Adwords Dynamic Remarketing works by first creating a template similar to the one below, and then allowing Google to automatically populate the ads based on[…]