Having worked extensively in the B2B PPC sphere advertising everything from enterprise software to commercial security solutions,I’ve picked up a few best practices that work really well in the B2B space that I want to share with you. 1) Use an attribution model that gives credit to multiple touch points On average the B2B sales[…]
One of the most difficult and overlooked areas of PPC management is utilising offline data to optimise your paid search campaigns. I’ve audited hundreds of paid search campaigns, and I’ve probably only seen this been done effectively once. For most accounts, this really is an untapped goldmine that can be exploited to generate significantly better-paid search[…]
For a hotel chain, PPC is one of the best channels for driving direct customer acquisition. This means that having the right strategy is key to success in reducing your reliance on online travel agencies (OTAs). This article will cover four areas that marketers at hotel chains can focus on to drive more direct bookings[…]
Within the travel sector, there are dozens of different factors that can affect whether or not somebody will book a holiday with you. These factors range from the most obvious reasons, such as the weather and foreign currency exchange rates, to the more obscure, including the customer’s disposable income and the availability on the day[…]
Delloitte has predicted that 35% of current jobs are likely to be automated in the near future, with professional services being highlighted as an area with a high chance of automation. So what does that mean for PPC managers? With automation using Adwords Scripts and the API becoming more accessible and more sophisticated, it is[…]
Since their adoption on the 26th July as part of Google’s new extensive set of updates, expanded text ads have provided a new opportunity for advertisers to improve their search marketing performance. This article will cover 7 of the most effective tactics for writing high-performing expanded text ads and dominating your competition.
Winning in Google Shopping is hard, but with more money being spent on shopping than search by retailers in the US, it is fundamental that you have an effective strategy. This post will break down 7 of the most effective strategies for improving your Google Shopping performance.
Today I’m going to go all 007 on you with an in-depth article on PPC spy tools. By the time you’ve read this article, your competitors are going to feel as uncomfortable as Greg from Meet the Fockers with how much you know about their PPC campaigns. It is no secret that keeping an eye on[…]
Scaling your Adwords lead generation would be great, right? But chances are that if you’re reading this, you’ve hit a plateau. Whatever you seem to do, the number of leads you generate just won’t budge. But don’t worry. Today I’m going to be sharing with you 5 of the most effective strategies for generating more[…]
No matter what you’re advertising or what keyword research strategy you’re going to use, most of your time searching for new PPC keywords will be spent in Google Keyword Planner. Google Keyword Planner gives you everything you need to make informed decisions, such as search volumes, average cost per click, and level of competition, so[…]