The Ultimate Guide to Split Testing in Google Ads

Anecdotes are dead. No-one cares about your hunches. Show us some cold hard facts and be gone with you. Just kidding. Sort of. In a world increasingly driven by performance marketing, making decisions based on data is essential for an effective marketing strategy. So, whilst you may think that £49.99 is a more enticing price[…]

Ultimate Guide to Quality Score

Have you tried everything to increase your Quality Score only to find that it just won’t budge? Are you stuck with the same average Quality Scores of 5 and 6? How would you like your Quality Score to look like this in the next 90 days?   In this article I’m going to be showing you[…]