An Introduction to Google Ads Scripts

I genuinely believe that Google Ads scripts are the most powerful tool in a PPC Manager’s arsenal. With a few short lines of Javascript text you can automate almost any task within Google Ads. Moreover you can connect Google Ads to external data sources, allowing you to do all sorts of cool stuff, like bidding[…]

[Adwords Script] Adwords budget tracker

Keeping track of your budgets when you’re running several accounts within an MCC client or agency side can be difficult. We found checking client budgets daily tedious at Clicteq so as we did what we do with any repetitive tedious task, we automated it. The script works by tracking your spend on a daily basis against[…]

[Adwords Script] Bid Based on Forex Rates

In the travel sector, foreign exchange rates affect the cost of travel and therefore have an effect on the number of holidays that are booked. When the Pound is strong compared to the Euro, the cost of booking a holiday to Europe will decrease and sales will go up. This is a great opportunity for[…]

[Adwords Script] Performance by Position Report

Bidding by position can be an effective way to improve your Adwords performance, as certain positions perform better than others. Usually, to work out your optimal position you would have to export a keyword report, segment it by day, and then create a pivot table. An alternative solution to doing this manually is dropping the[…]