Analysing keywords by match type, string length, and n-grams is not particularly easy within Adwords as it requires the export of several reports, the creation of custom code to determine the match type, and then the use of pivot tables for the analysis. However, this report often highlights areas for improvement within your account. You[…]
It’s no secret that ad testing is one of the key pillars to success within Adwords. The advertisers that are winning in 2019 are not the ones that are the most creative, they are the ones that micro split-test every aspect of their advert and continually improve. To help advertisers create better ads, we’ve created[…]
Delloitte has predicted that 35% of current jobs are likely to be automated in the near future, with professional services being highlighted as an area with a high chance of automation. So what does that mean for PPC managers? With automation using Adwords Scripts and the API becoming more accessible and more sophisticated, it is[…]
Since their adoption on the 26th July as part of Google’s new extensive set of updates, expanded text ads have provided a new opportunity for advertisers to improve their search marketing performance. This article will cover 7 of the most effective tactics for writing high-performing expanded text ads and dominating your competition.
Winning in Google Shopping is hard, but with more money being spent on shopping than search by retailers in the US, it is fundamental that you have an effective strategy. This post will break down 7 of the most effective strategies for improving your Google Shopping performance.
Today I’m going to go all 007 on you with an in-depth article on PPC spy tools. By the time you’ve read this article, your competitors are going to feel as uncomfortable as Greg from Meet the Fockers with how much you know about their PPC campaigns. It is no secret that keeping an eye on[…]
Scaling your Adwords lead generation would be great, right? But chances are that if you’re reading this, you’ve hit a plateau. Whatever you seem to do, the number of leads you generate just won’t budge. But don’t worry. Today I’m going to be sharing with you 5 of the most effective strategies for generating more[…]
No matter what you’re advertising or what keyword research strategy you’re going to use, most of your time searching for new PPC keywords will be spent in Google Keyword Planner. Google Keyword Planner gives you everything you need to make informed decisions, such as search volumes, average cost per click, and level of competition, so[…]