In the travel sector, foreign exchange rates affect the cost of travel and therefore have an effect on the number of holidays that are booked. When the pound is strong compared to the Euro the cost of booking a holiday to Europe will decrease and sales will go up, this is a great opportunity for[…]
Bidding by position can be an effective way to improve your Adwords performance, as certain positions perform better than others. Usually, to work out your optimal position you would have to export a keyword report, segment it by day and then create a pivot table. Instead, you can now drop the script below into your[…]
Analysing keywords by match type, string length, and n-grams is not particularly easy within Adwords as it requires to export several reports, create some custom code to determine the match type and then use pivot tables for the analysis. However this report often highlights areas for improvement within your account, you can see which match[…]
It’s no secret that ad testing is one of the key pillars to success within Adwords. The advertisers that are winning in 2018 are not the ones that are the most creative, it is the ones that micro split test every aspect of their advert and continually improve. To help advertisers create better ads we[…]
Delloitte has predicted that 35% of current jobs are likely to be automated in the near future with professional services being highlighted as an area with a high chance of automation. So what does that mean for PPC managers? With automation using Adwords Scripts and the API becoming more accessible and more sophisticated, it is[…]
Since their adoption on the 26th July as part of Googles new extensive set of updates, expanded text ads have provided a new opportunity for advertisers to improve their search marketing performance. This article will cover 7 of the most effective tactics for writing high performing expanded text ads and dominating your competition.
Winning in Google Shopping is hard, but with more being spent on shopping than search by retailers in the USA it is fundamental that you have an effective strategy. This post will break down 7 of the most effective strategies for improving your Google Shopping performance.
Today I’m going to go all 007 on you with an in-depth article on PPC spy tools. By the time you’ve read this article your competitors are going to feel as uncomfortable as ben from meet the fockers with how much you know about their PPC campaigns. It is no secret that keeping an eye on[…]