Automation Killed The PPC Star

Delloitte has predicted that 35% of current jobs are likely to be automated in the near future, with professional services being highlighted as an area with a high chance of automation. So what does that mean for PPC managers? With automation using Adwords Scripts and the API becoming more accessible and more sophisticated, it is[…]

How to use Google Keyword Planner for PPC

No matter what you’re advertising or what keyword research strategy you’re going to use, most of your time searching for new PPC keywords will be spent in Google Keyword Planner. Google Keyword Planner gives you everything you need to make informed decisions, such as search volumes, average cost per click, and level of competition, so[…]

Google Adwords Video Ads: The Ultimate Guide

Adwords Video Ads present a huge opportunity for entrepreneurs to reach new customers on YouTube, which has over 1 billion active users. It consistently outperforms other social networking sites in terms of conversion rates, making it a great place to start with video advertising. The average conversion rate on YouTube is 14%, compared to 10%[…]