Delloitte has predicted that 35% of current jobs are likely to be automated in the near future, with professional services being highlighted as an area with a high chance of automation. So what does that mean for PPC managers? With automation using Adwords Scripts and the API becoming more accessible and more sophisticated, it is[…]
Since their adoption on the 26th July as part of Google’s new extensive set of updates, expanded text ads have provided a new opportunity for advertisers to improve their search marketing performance. This article will cover 7 of the most effective tactics for writing high-performing expanded text ads and dominating your competition.
Winning in Google Shopping is hard, but with more money being spent on shopping than search by retailers in the US, it is fundamental that you have an effective strategy. This post will break down 7 of the most effective strategies for improving your Google Shopping performance.
Today I’m going to go all 007 on you with an in-depth article on PPC spy tools. By the time you’ve read this article, your competitors are going to feel as uncomfortable as Greg from Meet the Fockers with how much you know about their PPC campaigns. It is no secret that keeping an eye on[…]
Scaling your Adwords lead generation would be great, right? But chances are that if you’re reading this, you’ve hit a plateau. Whatever you seem to do, the number of leads you generate just won’t budge. But don’t worry. Today I’m going to be sharing with you 5 of the most effective strategies for generating more[…]
No matter what you’re advertising or what keyword research strategy you’re going to use, most of your time searching for new PPC keywords will be spent in Google Keyword Planner. Google Keyword Planner gives you everything you need to make informed decisions, such as search volumes, average cost per click, and level of competition, so[…]
What if I told you that you could generate 63% more traffic to your website and increase your conversion rate by 12%, just by using Adwords Ad Extensions? Sounds pretty good, right? Now, what if I told you that you can do it in the next 10 minutes? Unbelievable? But the truth is, most advertisers[…]
Adwords Video Ads present a huge opportunity for entrepreneurs to reach new customers on YouTube, which has over 1 billion active users. It consistently outperforms other social networking sites in terms of conversion rates, making it a great place to start with video advertising. The average conversion rate on YouTube is 14%, compared to 10%[…]
Do you find it nearly impossible to track all of your split tests when you have hundreds of ads in your account? You’re not alone, but there is an easier way… Back in 2013, Russell Savage wrote a split-testing script that allowed you to track split tests automatically, but due to Google’s recent updates that[…]
In 2015 Google announced that it would allow advertisers to target by email address, using a new feature called ‘Google Customer Match’. Customer Match is very similar to Facebook’s custom audiences, as it allows you to target PPC ads on the GDN, Gmail and YouTube using people’s email address. According to data by Wordstream, Google[…]