It’s no secret that ad testing is one of the key pillars to success within Adwords. The advertisers that are winning in 2018 are not the ones that are the most creative, it is the ones that micro split test every aspect of their advert and continually improve. To help advertisers create better ads we[…]
Delloitte has predicted that 35% of current jobs are likely to be automated in the near future with professional services being highlighted as an area with a high chance of automation. So what does that mean for PPC managers? With automation using Adwords Scripts and the API becoming more accessible and more sophisticated, it is[…]
Since their adoption on the 26th July as part of Googles new extensive set of updates, expanded text ads have provided a new opportunity for advertisers to improve their search marketing performance. This article will cover 7 of the most effective tactics for writing high performing expanded text ads and dominating your competition.
Winning in Google Shopping is hard, but with more being spent on shopping than search by retailers in the USA it is fundamental that you have an effective strategy. This post will break down 7 of the most effective strategies for improving your Google Shopping performance.
Today I’m going to go all 007 on you with an in-depth article on PPC spy tools. By the time you’ve read this article your competitors are going to feel as uncomfortable as ben from meet the fockers with how much you know about their PPC campaigns. It is no secret that keeping an eye on[…]
Scaling your Adwords lead generation would be great, right? But the chances are if you are reading this you have hit a plateau. Whatever you seem to do the number of leads you generate just won’t budge. But don’t worry. Today I am going to be sharing with you 5 of the most effective strategies for[…]
No matter what you are advertising or what keyword research strategy you are going to use, most of you time searching for new PPC keywords will be spent in Google Keyword Planner. Google Keyword planner gives you everything that you need to make informed decisions, such as search volumes, average cost per click and level[…]
What if I told you you could generate 63% more traffic to your website and increase your conversion rate by 12% just using Adwords ad extensions? Sounds pretty good right? Now what If i tell you you can do that in the next 10 minutes? unbelievable? But the truth is that most advertisers are still[…]
Adwords video ads presents a huge opportunity for entrepreneurs to reach new customers on Youtube with over 1 billion active users. It consistently outperforms other social networking sites in terms of conversions rate making it a great place to start with video advertising: the average conversion rate on YouTube is 14%, whereas it’s just 10% on[…]
Do you find it nearly impossible to track all of your split tests when you have hundreds of ads in your account? Your not alone, but there is an easier way.. Russell Savage wrote a split testing script back in 2013 that allowed you to track split tests automatically, but due to Googles recent updates[…]