[Adwords Script] Bid Based on Forex Rates

In the travel sector, foreign exchange rates affect the cost of travel and therefore have an effect on the number of holidays that are booked. When the pound is strong compared to the Euro the cost of booking a holiday to Europe will decrease and sales will go up, this is a great opportunity for[…]

[Adwords Script] Performance by Position Report

Bidding by position can be an effective way to improve your Adwords performance, as certain positions perform better than others. Usually, to work out your optimal position you would have to export a keyword report, segment it by day and then create a pivot table. Instead, you can now drop the script below into your[…]

[Adwords Script] Ad Template Report Script

It’s no secret that ad testing is one of the key pillars to success within Adwords. The advertisers that are winning in 2018 are not the ones that are the most creative, it is the ones that micro split test every aspect of their advert and continually improve. To help advertisers create better ads we[…]

Automation Killed The PPC Star

Delloitte has predicted that 35% of current jobs are likely to be automated in the near future with professional services being highlighted as an area with a high chance of automation. So what does that mean for PPC managers? With automation using Adwords Scripts and the API becoming more accessible and more sophisticated, it is[…]

How To Use Google Keyword Planner For PPC

No matter what you are advertising or what keyword research strategy you are going to use, most of you time searching for new PPC keywords will be spent in Google Keyword Planner. Google Keyword planner gives you everything that you need to make informed decisions, such as search volumes, average cost per click and level[…]